How to Measure the Business Value of Generative AI

How to Measure the Business Value of Generative AI

How to Measure the Business Value of Generative AI

Original URL: https://cloud.google.com/blog/products/ai-machine-learning/how-to-measure-the-business-value-of-generative-ai/

Article Written: June 10, 2026

Added: June 12, 2026

Type: tech2

Summary

The article discusses the importance of demonstrating the business value of generative AI projects to secure funding from technology and finance leaders. It highlights the challenges organizations face during the early adoption of AI, including the J-curve of value realization, and emphasizes the need for a realistic financial model to assess AI's return on investment. The piece also introduces an interactive ROI calculator to help teams forecast expenses and benefits associated with AI adoption.

💭 Your Thoughts

i think it's still hard if you want to measure automatically some metrics from the SDLC in some teams. and you need these metrics to calculate your ROI.